LO3: Be able to pitch ideas on a proposed media product and respond to questions

LO3 (P4): Pitch Ideas to Client

Presentation Slides

Prompt Cards

When I presented by pitch to the client, I felt that one thing that went well was having the prompt cards with me. This allowed me to keep on track and reference back to certain points that I felt were important but not crucial enough to put on the presentation. The cards also kept me on topic, and allowed me to refer back to signify the importance of certain things. It also meant that I wasn't stuttering and thinking of things to say, making the pitch run a lot smoother. I could also answer any client questions easier because I had important information and key points written down, which I could then expand on. 

I also felt that the information I provided and added after considering likely client questions helped the pitch as it was information that they found important. I could tell from reactions to certain information that if I had not added it, it would've been asked afterward, and therefore the presentation would seem less thorough. One specific area was the personnel information. Because I included the fact that I would be completing editing myself, and required no other personnel except models, it meant that I could keep the costs down, which the client understood. 

One improvement that I could've made is that I did not bring in any props or models to display the overall aesthetic of the magazine, which I feel would've made the pitch more insightful if the client could see the model in the style of clothes that I used in my magazine. My initial plan was to bring in one of my models, Charlie Scott, and have him wear a streetwear style for the pitch, so that the client could clearly see how the magazine will look and view the overall aesthetic.

LO3 (M3): Feedback

Presentation Feedback

 

1. Have you considered your competitors? – what magazines are you up against, how will you make yourself stand apart from them.
2. Urban Weekly released monthly – do you see any issues around this for your readers? How will you keep theme engaged month to month if they are expecting weekly content?
3. You have discussed cost however not how you intend to gain revenue is this from advertising/cover sales?
4. There is a clear theme throughout the presentation, I know what the magazine covers.
5. The audience are clearly defined – although is a saturated market

From this feedback, I can see that the last minute additions before presenting was beneficial to my audience, and helped them understand my project further. Positive feedback included including cost considerations and including images of the pages. However, one thing I would work on is how I will keep an audience that is part of a saturated market engaged from month to month, which is important for a magazine.

LO3 (D1): Client Considerations

The feedback I received from the client after the pitch will not directly impact the appearance of production final product, as I didn't receive feedback to change the look or any aesthetics of the magazine, however I had feedback to consider how I will gain revenue and keep my audience engaged monthly. After this feedback I considered crowdfunding, as well as gaining sponsors. I feel that if I gained recognised sponsors from a similar field, such as local thrift stores, it would contribute to my funding for the printing, and I could collaborate with them by including their stores in my article, or putting my models in the clothes from their store. Doing this will link with my theme and genre, and also keeps the magazine local and relevant to the Sheffield area.

I also need to consider how my magazine will stand out from competitors. The feedback I received from my client states that I need to consider other magazines that are part of my saturated market. Examples of popular fashion magazines are Vogue, InStyle, and the one I took inspiration off was Grind. Grind is a streetwear magazine, similar to my own genre, which is why I took inspiration from this more so than Vogue or a high street fashion magazine. However, I needed to consider how I would set my own magazine apart from other fashion magazines of the same genre, specifically street style. I set my magazine apart by the 'scrapbook' appearance, which is very uncommon in the fashion genre. They tend to be very clean and neat, with bold text and boxes, which is why I chose to have a more scrapbook, unclean aesthetic, which would stand out compared to other competitors in the saturated field. 

I also was given feedback asking how I would keep my audience engaged from month to month. Even though the magazine is called 'Urban Weekly' the releases will be monthly. I decided to do this because the magazine will provide information on local news, thrift stores, interviews etc, so I felt especially for a local magazine, the expense per week and distribution would be too much for readers to keep up with. I plan to keep readers engaged from month to month by posting updates on the social media pages for Urban Weekly, which will include story posts on Instagram such as polls to vote for favourite thrift stores, retweets from influencers such as Orlando Wilson speaking about fast fashion, and sharing of GoFundMes that link to helping the environment or reducing fast fashion.